Film for the doors
A coach on every door. Every rep, every night.
Let’s be Franq. A rep records his day on the doors, and that night Franq finds every objection he handled, every close he made, and every window he walked past. He cuts the audio so the rep hears himself, and he coaches him on his own game. Your best training lives in the meeting room. Franq puts it on every door.
Where the next win is
You don’t have a training problem. You have a seeing problem.
A serious door-to-door org already has a playbook that works. The ceiling is not the manual. The ceiling is that nobody can be on every door of every rep.
So the best rep’s best move dies at the door where he used it, and never teaches anyone. The mid rep’s one fixable habit repeats all summer, and no one is standing there to catch it. Millions of coachable moments happen every season and almost none of them are ever seen.
The next step up is not a better manual, you have that. It is making every conversation coachable. Put eyes on every door and the whole middle of the roster moves up at once.
Your top guys are already great.
This is how the other forty get closer to them. This season, not next.
What Franq actually does
He turns the day on the doors into film, then coaches the film.
A rep hits record in the morning and forgets about it. That night, while they sleep, Franq does the work a great sales manager would do if they could ride along on every door of every rep.
Record the day
A small Plaud-class wearable on the rep, worn like a clip or a wristband. One press in the morning, one at night. Six to ten hours of clean audio from every door, no notes, no extra work for the rep.
Find the conversations
Franq transcribes the whole day and separates the real doorstep conversations from the walking, the driving, and the dead air.
Isolate the moments
He reads every conversation and flags what decided the sale: objections handled and objections missed, closes won and closing windows they walked past, rejection recovery, rapport, and pitch drift. Then he cuts the audio of each one so the rep hears themselves.
Coach against the playbook
Every rep starts on the same road map, your playbook. Think of your best training meeting, personalized and delivered every night, attached to the exact moment on the tape where it applies.
Learn the rep
Sales is not always what you say. It is how you say it. Over a season Franq learns which techniques and which wording each rep delivers with real confidence, because those are the ones that close, and he steers him toward more of them. Pace, warmth, the proof he reaches for, the close that converts in his voice. The coaching shifts from generic road map to his game.
The part that matters
Day one Franq speaks straight from the manual, because he has not earned an opinion yet. By week five he is calling out patterns in that rep’s own tape. By the time a rep is established he leads with what converts for him and treats the manual as backup. Franq earns his read the way a good manager does, by watching enough tape to have one.
What makes it different
Everyone starts on your playbook. The winners earn a coach that sounds like them.
Day one, the coaching is your playbook, the closes and moves that already work for everyone. That is the floor, and every rep stands on it. But sales is rarely what you say. It is how you say it. When a rep closes, he said it in a way that felt natural in his own voice, or it never would have landed. So as his own wins stack up, Franq learns that voice and steers him toward more of what is already converting for him.
The floor · day one
Your playbook, for everyone
The fundamentals and the closes that work across the team, coaching every rep from the first door. Proven, universal, and exactly where most tools stop.
The ceiling · earned
His own voice, once he wins with it
As a rep’s own conversions stack up, Franq learns the way he naturally closes and sends him more of it. You cannot fake a rep into a personality. You can sharpen the one that is already winning.
Aim a whole team at copying one rep’s words and you flatten forty voices into one. Start them on the fundamentals and steer each toward his own best, and you keep the thing that already makes him close.
Why they stay
The coaching compounds. That is the moat.
Any tool can hand a rep a tip. Franq gets more valuable every day they use him, and most of that value is not portable.
Bigger numbers, this season
Every rep has one or two fixable habits that quietly cost him deals all summer. Today nobody is standing at the door to catch them. Franq catches them the night they happen, so the whole middle of the roster moves up a notch. You are not turning ones into tens. You are moving forty guys up a step at once, and across a team that is the number that wins.
Your best reps, bottled
A hundred Golden Doors of instinct lives in a handful of heads. Franq turns what your top closers actually do at the door into something the whole team can study and copy, and it stays with the company instead of walking out with one person.
The coach follows the rep, and the rep comes back
After a season a rep has a coach trained on his own tape and your playbook. It is his edge, and it lives here. Reps are free agents every offseason. A coach that lives at your org is a real reason your proven closers re-sign in May instead of taking their game to the outfit down the street.
A recruiting weapon
In a market where everyone promises the same summer money, an AI coach that makes you better every night is a reason to sign with you. It works on rookies, and it works on poaching proven closers off other teams who want the edge.
How the money works
Plug in your own numbers. The shape is the point.
You know your real figures better than anyone. Here is the model. Three levers, and this tool pushes all three the same direction.
Sharpen the middle
Move the middle third of the roster toward the top third. Small gains across a big team dwarf anything you do at the tails, and this is the tool that does it at scale.
Speed to production
Days from a rep's first knock to real numbers on the board. Every day you cut is money sooner and a rep who feels the win faster, which is what makes him stay hot.
Re-sign the proven ones
Share of your good reps who come back next season. This is where the real seasonal churn lives, and a coach that lives at your company is the reason they return instead of shopping around.
Illustrative, not a promise
Put a dollar on one extra deal a week per rep, because you know that number. Nudge a forty-rep team up by even a fraction of a deal a day and this covers itself many times over, before you ever count the proven closers who re-sign because their coach lives here. Run it on your actuals. The math only gets louder at your scale.
Rolling it out
How to adopt this without it flopping.
The failure mode is not the technology. It is a rep who feels watched and a manager who treats it like a scorecard. Roll it out so it never feels like either.
Start with one lighthouse team
Pick one respected manager and their team, ideally an office on the way up. Run it for a single season. You want reps telling other reps it made them money, because in this world that is the only marketing that works.
Call it film, not surveillance
This is the whole game culturally. The rep owns their recordings and their coach. It is their edge, the way game film is an athlete's edge, not a camera the manager uses to grade them. The moment it feels like spyware, adoption dies. Frame it, name it, and protect it as the rep's tool.
Slot it into what you already run
You already run training: the preseason bootcamp, the morning meeting, the ride-alongs. This is not a new program to sell internally. It is that same coaching, personalized and delivered nightly, and your existing content becomes the playbook Franq coaches against.
Managers coach with it, not around it
Give managers the team page — counts beside each name, described word for word in the Data & privacy section below — counts, and the where-to-help signals Franq gets from listening, never the tape itself. The clip plays only for the rep who recorded it; a rep who chooses to bring one into a one on one is the rep's call. The page points a good manager at the right rep this week. It amplifies your leaders. It does not replace them.
Win with it, then roll it wide
Let the first team prove it head to head. When their board moves, you do not have to sell it internally, the standings do it for you. Then it is standard issue for the office next season, rookies and veterans alike.
Bottom-up proof, top-down standard. Never the reverse.
How the day gets captured
One clean mic on the rep. Not a phone in a pocket.
The capture question has a boring, correct answer: a small discreet wearable recorder, clipped on or worn like a wristband. Not a phone buried in a pocket, and not camera glasses.
A pocket muffles the audio, and muffled audio is exactly what makes the coaching worse and the clips useless. Reps also forget to hit record. A wearable sits on the chest or wrist, captures clean sound Franq can actually read and cut, and stays on all day without anyone thinking about it.
It matters for the vault too. The right device drops the raw audio straight into your own storage, where it is transcribed and scrubbed, not into a consumer app’s cloud. That is the difference between building an asset you own and renting a gadget.
What about the alternatives
Phone: the zero-cost bridge
Every rep already has one, so it is the fastest way to prove this on a team this week with nothing to buy. Fine to start, not what you standardize on, because a pocket muffles the audio and reps forget to hit record.
The delete-everything wearables
Devices like the Bee have a great mic but delete the audio after transcription and route it through their own cloud. You get no clips and no vault. Lovely for privacy, fatal for the asset.
Glasses: later, not now
Point of view and body language are a real future layer, but current glasses cap clips at three minutes, will not last a full day, and a camera at the door spooks the homeowner. A version three, gated on hardware and consent.
Net: standardize on a discreet wearable that hands you clean audio and your own vault, a Plaud-class recorder today and a branded one of your own eventually. Start on phones only if you want proof on a team this week with nothing to buy. Glasses are a later chapter, not the way in.
Data & privacy
The full tape never touches the app.
The raw recording is the liability. So it lives in one controlled place the app never serves, and what reaches Franq is the scrubbed transcript, the coaching, and the short moment clips.
The redactor strips the names, addresses and numbers it can identify before any of that is stored. It is cue-driven, we measure it against planted examples on every change, and it misses some — a name with no cue around it, an address with no suffix. So it is a reduction, not a guarantee, and the rest of the design assumes that: the raw audio sits outside the web tree and no route serves it, a clip plays only for the rep who recorded it, and no other rep sees anything attributable to a named colleague.
A clean mic on the rep, the phone today, a wearable next.
Encrypted over the wire from the rep's phone.
Raw audio in a private store the app never serves. Kept — it is the one thing that cannot be rebuilt — until the rep asks for it to be deleted.
Speech to text on our own box, on a local engine. A deployment can be configured to use a hosted transcription API instead, and that one sends audio out before this step — the shipped default does not.
The names, addresses and numbers the redactor identifies are replaced with tokens before the transcript is stored or sent to the model. A measured reduction, not a guarantee.
Scrubbed transcript, coaching, and moment clips only. Never the full tape.
Everything to the left of Redact stays in the vault. Everything the app, the rep, and the manager READ is to the right of it. Clip audio is muted from the redacted transcript, so a name the redactor missed is a name still audible in the clip — the boundary is hard for text and only as good as the redactor for sound.
The rep’s device
The rep records and uploads. When the app itself records, it holds each piece of audio on the phone only until the server confirms it has it, then deletes it; a piece that never got through is cleared the next time the recorder opens or the rep signs out. A file recorded on a wearable or Voice Memos is the rep's to delete after upload — part of the nightly ritual — so a lost device is one day's recording at worst, not the library.
The store
Raw audio lives here, out of the web tree and off limits to the app, kept until the rep asks for it to be deleted — the audio is the one artifact that cannot be regenerated, so it is the one thing never swept. A dedicated encrypted vault server is the scale build.
Franq
The scrubbed transcript and the coaching reach the app, plus the short clips that power the film room. Homeowner names and addresses are tokenised wherever the redactor catches them.
What every rep is told, in these words
Your manager cannot see this in Franq. What your manager's pages show beside your name — the team page: doors, closes and close rate out of your conversations for the last 30 days, closes per day as a small graph, how many of the last seven days you sent tape and the last day you did, your start date, how far Franq has got learning you (a tier, not what it has learned), and where-to-help counts Franq gets from listening to your doors: the objection kind you most often did not handle, buying signals not asked on, how often you ask for the sale. The corpus page: your all-time doors and recordings, and how often the sales count you reported and Franq's count from the tape agreed. Never audio, transcripts, a moment's clip or write-up, drills, or the coaching Franq gives you.
One sentence, the same on the recording one-pager, the consent form and here. It describes the manager page as built, and it changes only when the page does.
Discreet, not secret
The device is low-profile for the rep, not hidden from the world. The recording is a coaching tool, never something used against a homeowner and never shared. In one-party states the rep is a party to their own conversation and this is clean. All-party states get a consent step or stay out of the program until they do. That posture, written down before you scale, is what turns a legal risk into a policy.
What to watch
The risks, straight.
No pitch is honest without this part. Here is what actually has to be handled.
Recording consent
About a dozen states require every party to consent before you record a conversation, including big pest markets like California, Florida, and Washington. In most states the rep is a party to the conversation and one-party consent covers it. The all-party states are the real work. This needs a per-state legal read and a defensible policy before you scale, not after. If your home market is a one-party state, that is one more reason a lighthouse team at home is clean.
The surveillance trap
This is the number one way this dies. Rep owned, framed as film, protected as the rep's tool. Get that wrong and none of the rest matters.
Data and privacy
You are storing recordings of real people, with names and addresses. That has to be access controlled and redacted, and kept or deleted only on a rule that is written down and that the code actually enforces. The build already tokenizes the names and numbers it can identify before storage — a measured reduction rather than a guarantee — keeps raw audio out of the web tree, and serves each clip only to the rep who made it. Encryption at rest is the next layer of that posture, not an afterthought.
Coaching quality
Bad coaching is worse than none. If Franq is generic or wrong, reps stop trusting him fast, and noisy doorstep audio makes the bar harder to clear. This is exactly why you prove it on a lighthouse team before you bet the org on it.
Flattening
Push standardization too hard and you sand off the individuality that actually closes. The whole design fights this by coaching to each rep's style instead of one script, but it is a dial you have to keep set correctly.
Adoption
A tool nobody opens is worth nothing. The nightly report has to be something reps want to see, tied to their rituals and their money. Habit is the product as much as the AI is.
See it running
This is not a mockup.
Franq is built and he runs end to end on real audio. Log into the live demo, listen to the actual coaching clips, and watch a rep’s style profile sharpen over a season. Then give one team the tape for the back half of the season and let the standings settle it. First one in the market to run this has an edge nobody else has yet.